Who We Are
Rooted in Belgrade. Built for Champions.
Orlulu Sports was founded by Nikola — a sports professional with deep roots in Serbian sport and a passion for elevating the game.
We started with a simple belief: that athletes deserve world-class support, and that Serbia has the talent to compete at the highest level. From that belief, we built a full-service agency that covers every aspect of an athlete's professional life.
Today we work with athletes, clubs, federations, and brands across Serbia and internationally — bringing a personal, detail-driven approach to every project we take on.
What Drives Us
Our Values
We hold ourselves to the highest standard in everything we do — from contract negotiations to event logistics.
We represent our clients with honesty and transparency, building long-term relationships based on trust.
We push boundaries and think big — helping athletes and organisations achieve more than they thought possible.
Details matter. We plan meticulously and execute flawlessly, so nothing is left to chance.